Michael Tillack Photography
Michael Tillack Photography Blog
 I enjoy being a photographer and the joy it brings my client's. I look for to sharing my experiences, thoughts and relevant information that I hope that you will enjoy reading.

Michael Tillack Photography

Commercial Photography

by Michael Tillack on 05/14/17

 When I was in photography school I had learned about Commercial Photography as one of the options that one could pursue. It was interesting because I had never realized everything that went into creating an ad. One of the projects I had to do was to recreate another ad. I had to show the original and mine. It took about five different sessions with Models to find the right one.



 

My instructor said that she preferred mine over the original. I can see why. It looked like the original on the bottom was shot in a studio whereas, mine was in public. Mine on the top seems to represent the everyday woman shopping. The one on the bottom seemed to be more towards the affluent shopper. Either way they both represent shopping.  Plus, I still had more learning.


Then I saw a spice company with Models trying to advertise the product. It really did not seem the images would be effective as the Model seemed to be more of the subject in the image then the product. I wanted to give it a try. I had some images in mind.


I knew that the product needed to be in the image. I work with a young lady to actually use the product in preparing food. We did get a few good images that day. I do hope the inserts to the images helped to define the product.






I know that people normally associate spices for grilling and are normally targeted to men since they normally grill. Although, I know that I would use a young lady preparing food in a kitchen would be acceptable since choosing spices as I believe is not just limited to men.




I was happy the way these images turned out and the young lady performed very well. I still need to do the grill image. My thoughts are that both this girl and her father could represent family cooking out. That will be my next adventure. I sure Breana will be ready to shoot.


In case you are wondering the spice was really good.


See my website at: Michael Tillack Photography



Time for Marketing

by Michael Tillack on 04/23/17

As a person who is reestablishing my business in Alabama it has been a difficult journey.  I have been busy with a few teen Models who were great to work with along with their parents. I enjoy helping these young ladies to get started with their portfolios. I have shared some of the pictures that I have shot for these young ladies. Now that I am getting closer to June I realize that I have to redirect my energy towards my business. This means a lot of marketing since I am new to Alabama.

As I have read books and numerous articles and they all say about the same thing. Yet, I realized many are geared to towards family portrait photography. That is not my specialty. Don’t misunderstand. If someone wants to hire me for family portraits then by all means I will do the job. My focus is more around the art of boudoir and glamour as my primary focus. So where do I advertise?


My first look is FB at what options are available. I do have a business page but FB limits the reach unless I pay to boost the views. It is great that I am able to customize my search. But I am not seeking likes. However, I need a more targeted marketing campaign.

I think my best bet will be Google. I am signed up for business account with them along with Bing for Business. I should be able to target those who search for a boudoir photographer. Hopefully, this will help with searches to have my website seen. I will have to plan that I get closer to my new studio. But for now I will just concentrate on the no cost methods.

I notice that women are hosting beauty products home sales session. I though what I could do is to offer headshots at no cost. No sales pitch. Just a business card. I know when they see my work they will remember me. Now I just need to think of other ideas.


What ideas can you share with me?  

2017 Had A Slow Start But Now

by Michael Tillack on 03/12/17

It is good to be able to write again. I have been busy with traveling, work and recovering from a heart attack in January. The medical care I received while in Germany was great. They saved my life. I do seemed to be back to normal except I now get cold very easily. In the past month I had the opportunity to do some Boudoir shoots in the past month. This is what I have wrote about before in previous post.




As I reflect back on several of the women that I have worked with in the past month in which I feel blessed that they have become part of my life. They are a treasure in my heart. I have learned a lot from them and I know we will all be shooting again. One of the shoots I would like to do is an outside Boudoir shoot with these ladies. Right now I am renting a house and just waiting for the new house to be built and hope to move in in June.


Since Winter weather slows down shooting outside what I have done is set-up a studio in my rental home. Then when I move into my new house I will have more space for a new studio. It makes shooting easy since we have privacy and do not have to worry about the weather. Although, I am looking forward to the warm weather that is coming in the next several months. Meanwhile, I been busy planning for the move to a new home.






I had realized that I was going to have to acquire more equipment for my studio. I do have some simple backdrops but those are in storage. However, I need more to choose from depending on the shoot. I have ordered a nice back drop in which is a dark blue on one side and then a nickel grey on the other the back. It allows me to have a choice when shooting.


I am also considering getting a second strobe light. I have been using an Alien Bee which has been a great strobe light. I do have other lights and may just invest in a beauty dish for my strobe light.


Either way I am now confident that 2017 will be a great year for Michael Tillack Photography.


Share your thoughts.

www.michaeltillackphotography.com


A New Start in 2017

by Michael Tillack on 01/08/17

Now that we are in 2017 and it is a new start I have been thinking about my photography. Most of what I have shot in the past two months has been in Europe. I got to see some wonderful places and will be traveling back soon. I want to visit Switzerland and Austria. Maybe even work with a Model while I am traveling. But I have given thought about my photography in the U.S.

In 2016, I did a few Model Calls and met some great people that have come close to my heart. I know will be working with them in the New Year. I will still continue to shoot for Raw Talent and Swim Rags. However, my main focus will be on Boudoir and Swimwear. Additionally, I will shoot for more publications.


Now the real challenge for 2017 will be advertising. I will be doing more targeted advertising with Facebook. I am choosing this platform since I am new to Tuscaloosa and not known yet. My goal is to be one of the top Boudoir Photographers in Alabama.
I will also keep a lot of focus on Swimwear photography. As I written before as being an affiliate photographer for Swim Rags. This is a good opportunity for someone who is trying to pursue modeling. Many of these shoots that I will be doing will be submitted to different publications to be published. This looks really good in a Model’s portfolio.


I look forward to bringing you some beautiful images.

Share your thoughts!

www.michaeltillackphotography.com
https://www.facebook.com/groups/726525257468458/





Doing Simple Portraits in Germany

by Michael Tillack on 12/02/16

I know that it has been some time since I wrote on my blog. I have recently relocated to Tuscaloosa, Al for a new job and have to travel back and forth to Europe. Which has been great for doing landscape photography. Since most of my work has been working with Models and doing Boudoir for several clients I wanted to do something just a little bit different. 
While in Germany I met a young lady who had a very outgoing personality. You could see that she is a woman who is filled with a good spirit. I knew she would be great doing some simple portrait pictures. We did the shoot in Abensberg, Germany the day was overcast and chilly. As you can see in the picture below.



Steffi is not a Model but she did really well. We just went around town just taking shots at different locations. As I was taking her pictures she was talking about the town and her dreams. She is working as a server at a local restaurant and has her eyes set on a place to open a bar. I believe that Steffi will make her dream a reality. 


I will be traveling back and forth to Germany for the next five months. I hope to do more shooting with this lovely young lady. She is a natural in front of a camera. Too see more of this beautiful lady follow link to her gallery.

https://michaeltillackphotography.smugmug.com/Portraits/Steffi

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Full Service Photographer Serving Tuscaloosa, Alabama and other surrounding communities specializing in Portraits, Swimwear, Glamour/Boudoir and Bridal Photography